|
Starbucks Coffee is an engager. More than half of their tweets sent are a response or mention another user.
|
Engager
Previously
Starbucks Coffee
was also
a engager
|
| Starbucks Coffee is becoming decreasingly engaged on twitter. |
Less Engaging
|
|
Starbucks Coffee is becoming less popular on twitter.
|
Less
Popular
|
| Chances of Starbucks Coffee responding to a direct message |
1 in 2.38
Up from 1 in 3.58 previously
|
| @ messages sent to Starbucks Coffee every day on average |
26.92
Previously 38.60
|
| Response sent from Starbucks Coffee every day on average |
11.32
Previously 10.78
|
| Time it takes Starbucks Coffee to read their direct messages everyday
Based on taking 4 seconds to read 140 characters. If they actually read them. |
1.79 mins
Previously 2.57 mins
|
| Time it would take Starbucks Coffee to reply to all messages recieved today
Based on taking 20 seconds to reply |
8.97 mins
Previously 12.87 mins
|
| Time Starbucks Coffee actually spends sending direct messages every day
Messages that start @
|
3.77 mins
Previously 3.59 mins
|
|
@[user] messages sent to @Starbucks messages recieved
|
0.42
|
| Percent of tweets that engage a user |
86.5%
173 out of 200 tweets.
Down
from 87%
|
| Tweets that contain a username but not a direct reply |
4.5%
9 out of 200 tweets.
Down
from 5%
|
| Percent of tweets that aren't replies |
9%
18 out of 200 tweets.
Up
from 8%
|
| Percent of tweets that mention other users in the top 1000
@JasonCalacanis Nutrition info is available here: http://bit.ly/on8r ... Try suggesting sugar free mocha on http://mystarbucksidea.com
|
1.5%
3 out of 200 tweets.
Down
from 4%
|
| Percent of tweets that contain a hashtag |
7%
14 out of 200 tweets.
Down
from 7.5%
|
| Percent of tweets that are retweets (start RT) |
3% 6 out of 200 tweets.
Up
from 1.5%
|
| Percent of tweets that contain a link |
10.5% 21 out of 200 tweets.
Up
from 8%
|
| Time since last tweet by Starbucks CoffeeFrom when this test was carried out |
7.91 hours |
| Time Starbucks Coffee was last profiled by TwitTruth |
11 Sep 2009
Compared against a snapshot from 14 Aug 2009
|
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|
